Likes on Facebook have been very important in growing the page, increasing the fame, and achieving the goals of creating a Facebook campaign. In this post, you’ll discover the reasons why it is crucial to get more Facebook page likes and how you can increase your Facebook page likes.
Reasons Facebook likes are important.
The following are some of the common reasons that encourage receiving plenty of likes on the Facebook page –
- Expression of likeness
A like on Facebook and other social media platforms is an expression of affinity. Based on your likes count, you can determine how the visitors are interested in your brand or business Facebook page. It indicates that online users are expecting more content from you. It can result in the development of more personal connections with potential customers and a higher engagement with them.
- Social proof
When online visitors come to your Facebook fan page and they find your posts down the entire page with no audience engagement of any type, then there is no higher motivation to like and engage with your posts. The presence of many likes on your page indicates its popularity and credibility among users on the platform. More people are likely to interact with your Facebook page and posts when they find other users already doing that.
- More engaged users
Users who hit the Facebook like button are believed to be more active, loyal, and engaged users than average users. According to Facebook, the average liker has 2.4 more friends than common users. Moreover, they are likely to be more interested in discovering content they search for on Facebook. Potential likers tap on 5.3 times more links to external websites than the average users.
- Drive more website traffic
Adding the Facebook like button on your business website can help you drive more likes on your Facebook page and boost traffic. Whenever any person taps the button, your website details are shared with their friends through the News Feed. As a result, you will gain more traffic. Furthermore, the like button is the easiest option to use all the Facebook social plug-ins, requiring just a small coding to be included on your website or web page. This can be a beneficial option for businesses that have no technical expertise.
- Influence Facebook’s algorithm
Facebook’s algorithm is highly influenced by numerous factors such as comments, the number of likes, followers, shares, etc. The more Facebook page likes you earn, the higher your possibility of appearing on the timelines of your potential followers.
- Detailed insights
Insights is an analytics component related to all the Facebook pages. By leveraging detailed insights, you can get comprehensive data on your fan activity on your page and demographic details as well like gender, geographic location, age, etc. All these details are significant for market research.
- Develop brand credibility and potential customers
The number of likes on your page can help develop credibility. The more Facebook page likes you have, the more reliable your brand will appear to the users. Furthermore, it can help you get discovered by potential customers who are interested in what you are offering.
- Effective advertising
The advertising platform of Facebook tracks all like activity. So, using this platform can help you access this data for creating more highly targeted ads. Consequently, they can achieve an extended level of relevance with their Facebook advertising.
How can I increase my Facebook page likes?
Now that you understand why Facebook page likes matter the most for creators, influencers, and businesses, let’s discover the strategies to boost the likes count of your Facebook page.
● Create video content
Video marketing on Facebook receives higher levels of engagement than text-based posts or images. Creating and uploading interesting videos regularly in a trending and appealing format can help you develop your brand and a stronger following. So, focus on video content strategy to boost your Facebook likes.
● Offer a coupon
If the purpose of your Facebook marketing campaign is to maximize your sales, then you can offer a coupon to your customers for liking your Facebook page. It will help you to get a future audience member and allow customers to redeem their coupons to enjoy amazing discounts on their purchases.
● Include Facebook links to your site
Adding your Facebook page URL to your website can help you drive website traffic to your Facebook page and encourage visitors to like your page. Based on your website theme, your Facebook and other social icons might appear in the sidebar menu, header, or footer.
● ‘Like us on Facebook’ popup
Creating your own ‘Like us on Facebook’ popup can drive more likes on your page using your website. Popups can turn your website visitors into Facebook likes if they are targeted. If you don’t know how to create high-converting popups, use trusted and user-friendly tools ensuring they don’t irritate your website visitors.
● Buy likes
Another great way to earn more likes on your Facebook page is to buy Facebook page likes from legitimate sources. You can purchase the required number of likes simply after making the payment and providing the link to your Facebook page. Be sure to check the authenticity and quality of likes as fake likes can breach Facebook’s terms of service. Buying real likes, on the other hand, is a 100% safe and legal practice.
● Show free Facebook events on your website
All people worldwide love to access free items. For businesses, it is crucial to know the ways to transform a freebie into positive elements for their brand. If your users discover value in your free Facebook webinar, a neutral perception can transform their perception into your brand’s positive impression.
● Pin your best Facebook post
Pinning your best Facebook post which is performing excellently among the audience can help you increase your likes. Since the targeted audience is already engaged with your posts, people visiting your page are more likely to see it and engage with your content.
