Are you unknowingly disrupting your SEO efforts? Are you sure you are investing in the right SEO reseller in Australia? Many SEO agencies in Australia make critical mistakes that hurt their clients’ rankings and reputation, losing them valuable clients. Here’s a guide for you on how to watch out and steer clear of the common mistakes:
Not Using Meta Descriptions Correctly
The meta title and description that your SEO agency is going to use for your blog posts or articles are what users will see on their search result pages. If your site can rank among the top, it’s great! But what will make them choose you? If your SEO reseller in Australia totally ignores or doesn’t put enough effort into writing appealing meta titles and descriptions, you can miss many opportunities.
However, with the right SEO reseller in Australia, their SEO experts will include the main keywords in your meta tags, a call to action in the descriptions, and write sentences in an active voice.
Using Outdated SEO Techniques
If your SEO agency is not aware of how SEO has worked in the past few years, it can cause you significant damage by incorporating outdated SEO techniques. Without proper knowledge or experience, most agencies tend to use black hat or grey hat tactics, sticking to what they knew about SEO 10 years ago.
Here are some of the most common SEO pitfalls that the reputed SEO reseller Australiaadvises to avoid:
- Using link schemes for link building;
- Keyword stuffing;
- Using hidden text or secret redirects;
- Spamming for backlinks.
Ignoring Structured Data
When you put structured data on your site, it helps search engines understand what is on your website. Even though they can read text themselves, you need to interpret the text as a human would by labeling your information for them to understand and recommend your page.
When you partner with the right SEO reseller in Australia, it tells Google and the other search engines what type of information your website contains. This enhances your chances to be featured as a rich snippet in the search results. This way, you can have a far more attractive listing in the SERPs.
Creating Only Written Content
Even if your website doesn’t need visual content to portray its message, you should never ignore other types of content. Written content, indeed, is the greatest for SEO since web crawlers can only read the text. But most consumed content by users nowadays is dynamic, easy to comprehend, quick to absorb, and short content in the form of videos, images, infographics, etc.
The best SEO reseller in Australia uses these tactics as Google tends to give rankings to a website that complements its written content with high-quality, relevant, and optimized images and videos.
Keyword Stuffing
Most SEO organizations don’t know that overusing keywords in a web page’s content to manipulate rankings and affect backlink quality is a failed SEO strategy. If your SEO reseller in Australia is stuffing your website with keywords, it will only lead to user frustration, decreasing your engagement.
- Solution: You should use keywords within the context in a natural flow, prioritizing synonyms, and related terms. Avoid exact match repetition and focus on delivering value.
- Outranking’s Keyword Recommendations: You can outrank your keyword insights, as it allows you to optimize content naturally, helping you achieve a balanced keyword distribution without overloading your text.
Not Having a Mobile-Friendly Website
If your SEO reseller Australia agency has not yet made your website Mobile-optimized, then you need to fire them! Since most people are more likely to use their phones to search or order your product, keeping a user-friendly website is a must. Collaborate with the right Local SEO Company in Australia to make your website localized and mobile-optimized, increasing your foot traffic and customer satisfaction.
According to the best SEO reseller in Australia, these are the top SEO mistakes made by most agencies. If you want to improve your website SEO and prevent such SEO mistakes, get in touch with professional SEM Reseller services.